⚠️ The TechnoBabble Test
"I used to scare my prospects away with my words — until I learned this ONE thing from Kim Klaver. Since then I've made millions in sales."
— Russell Brunson, ClickFunnels co-founder
The second you talk about your business, do you clam up? — Or this silly babble comes out?
If that's you, here's the antidote…
Kim Klaver coined "TechnoBabble" in her 2004 book If My Product's So Great How Come I Can't Sell It?
Field note from a Shaklee phone room
"They made us learn the science so then we sounded like little doctors. It killed our sales. We went back to telling our stories — and we have customers again."
Every meeting, every training — the message was the same: know the science, sound credible.So they did. And their sales died. One woman burst into tears when I told her she didn't have to be a little doctor. She'd been carrying that weight for years.
Here's the trap: the more you sound like a doctor, the more your prospect thinks "…you know what, let me ask my doctor."
And that's the last thing you want — because it means no demo, no sale.
You don't have to be a little doctor. You just have to talk normal.